Why can't I purchase a "country" membership?

Typically clubs offer discount rates if you live a certain distance from the club. Because ManageMyMatch knows both the club's post code and yours it can work out how far you are from the club. The distance is the shortest route as per Google maps.

If this distance is not beyond the club's policy then you won't be given the option. you can confirm this distance by going to My account and reviewing the Distance and time section. If you click the Show me button you'll get a Google maps page showing the route and distance from your home to the club.